Building the Value of Your Brand

This session is recommended for executive directors, and any development and marketing and communications professionals. We recommend enrolling in the second course in this series, "Components of a Strong Brand," upon completion.

Awareness and competition are not the exclusive challenges of for-profit companies. Nonprofits face the same trials every day. To which worthwhile organization will I donate my money? Which volunteer job will do the most good? How will I find the right services to fill my unique needs? Making your organization the right answer to each of these questions begins with clarifying who you are, what you do, and why you are one-of-a-kind.

Throughout this session we will explore the various components of a healthy brand, discuss ways to increase its positive impact, and highlight successful best practices. Interactive exercises will focus on specific, tangible steps you can take to enhance your organization’s brand presence whether your organization is large or small and regardless of your marketing experience.

Register for the second session Components of a Strong Brand and save $20 off the total cost of registration and we’ll provide lunch! Contact us for more information on this discount opportunity. 
Kim Carpenter Drake, Senior Consultant, Center for Nonprofit Management
June 29, 2017; 8:30 AM to 12:00 PM
$60.00 for Members; $125.00 for nonmembers; $35.00 for students
Two Star
Subject Area(s)
Marketing & Communications
Center for Nonprofit Management


This workshop has already started and registrations are no longer being accepted. If you are interested in taking this course, please refer to the list below to find another time with the course will be offered.

This workshop is also scheduled for the following times: