Components of a Strong Brand

We recommend "Building the Value of Your Brand" as a prerequisite to this workshop, but it is not required. This session is recommended for executive directors, and any development and marketing and communications professionals.

The effectiveness of your organization in accomplishing its mission and in raising funds depends heavily on the strength of its brand — what people perceive about your organization. Much of that perception is based on how well you communicate with them both verbally and visually.

In this two-hour hands-on session, we will explore the components of an effective brand, learn why branding is so important to the nonprofit sector, discover why strong visuals are key, and determine how you can improve your organization's brand in just a few simple steps. You will leave the session with insight and tools for building and maintaining your strong brand.

By the end of this session, participants will:

  • Understand the components of a brand
  • Develop the framework for creating these strong brand components
  • Identify next steps for strengthening your own organization's brand

Register for the introductory session Building the Value of Your Brand and save $20 off the total cost of registration and we’ll provide lunch! Contact us for more information on this discount opportunity.

Quotes from previous participants: "Fabulous workshop!"

Stephanie Simkin
June 13, 2018; 1:00 PM to June 13, 2018; 3:00 PM
End Date
Tuesday, October 09, 2018
$35.00 for Members; $75.00 for nonmembers; $25.00 for students

Subject Area(s)
Marketing & Communications
Center for Nonprofit Management


This workshop has already started and registrations are no longer being accepted. If you are interested in taking this course, please refer to the list below to find another time with the course will be offered.

This workshop is not currently offered at any other times.