Awareness and competition are not the exclusive challenges of for-profit companies. Nonprofits face the same trials every day. To which worthwhile organization will I donate my money? Which volunteer job will do the most good? How will I find the right services to fill my unique needs? Making your organization the right answer to each of these questions begins with clarifying who you are, what you do, and why you are one-of-a-kind.
Throughout this session we will explore the various components of a healthy brand, discuss ways to increase its positive impact, and highlight successful best practices. Interactive exercises will focus on specific, tangible steps you can take to enhance your organization’s brand presence whether your organization is large or small and regardless of your marketing experience.
The effectiveness of your organization in accomplishing its mission and in raising funds depends heavily on the strength of its brand — what people perceive about your organization. Much of that perception is based on how well you communicate with them both verbally and visually.
We will learn why branding is so important to the nonprofit sector, discover why strong visuals are key, and determine how you can improve your organization's brand in just a few simple steps. You will leave the session with insight and tools for building and maintaining your strong brand.
By the end of this session, participants will:
- Understand the components of a brand
- Develop the framework for creating these strong brand components
- Identify next steps for strengthening your own organization's brand