Introduction to Campaign Marketing for The Big Payback

In this session, participants will receive an introduction to marketing for The Big Payback fundraiser. We will spend a very brief moment walking through the basics of The Big Payback tools. Attendees are encouraged to review the website for available resources prior to attendance. Additionally, we will review previous campaign fundraising successes for a various sized organizations, providing steps for achieving similar results. Lastly, participants are encouraged to bring their campaign ideas. We will establish an initial campaign fundraising outline that can be used to guide the 2019 The Big Payback plan, that will integrate into the organization’s larger fundraising and / or marketing plan.

Attendees are strongly encouraged to bring a laptop and team members to work through their plan together.

Topics Addressed: marketing planning, social media, content development / storytelling

Course Level: beginner / intermediate

Who should attend: marketing, communications, pr, development leaders, executive directors, or board volunteers that support marketing initiatives

Method of Facilitation: hands-on, individual and group presentation, discussion, interactive

This work will amplify the impact of nonprofits by helping participants:

•Develop the marketing foundations for The Big Payback campaign

•Outline their campaign plan

•Review the success points of previous campaigns

Check out all of The Big Payback workshop offerings at CNM:

Introduction to Campaign Marketing for The Big Payback on February 20.

Develop Your Campaign Content for The Big Payback on March 27.

How to Implement The Big Payback Marketing April 17.

Kia Jarmon, Creative Director, The MEPR Agency
February 20, 2019; 9:00 AM to February 20, 2019; 12:00 PM
End Date
Wednesday, February 20, 2019
$75.00 for Members; $140.00 for nonmembers; $75.00 for students

Subject Area(s)
Center for Nonprofit Management


This workshop has already started and registrations are no longer being accepted. If you are interested in taking this course, please refer to the list below to find another time with the course will be offered.

This workshop is not currently offered at any other times.