In this session, participants will receive an introduction to marketing for Big Payback. We will spend a very brief moment walking through the basics of Big Payback tools. Attendees are encouraged to review the website for available resources prior to attendance. Additionally, we will review previous campaign successes for a various sized organizations, providing steps for achieving similar results. Lastly, participants are encouraged to bring their campaign ideas. We will establish an initial campaign outline that can be used to guide the 2019 Big Payback plan, that will integrate into the organization’s larger fundraising and / or marketing plan.
Attendees are strongly encouraged to bring a laptop and team members to work through their plan together.
Topics Addressed: marketing planning, social media, content development / storytelling
Course Level: beginner / intermediate
Who should attend: marketing, communications, pr, development leaders, executive directors, or board volunteers that support marketing initiatives
Method of Facilitation: hands-on, individual and group presentation, discussion, interactive
This work will amplify the impact of nonprofits by helping participants:
•Develop the marketing foundations for their big payback campaign
•Outline their campaign plan
•Review the success points of previous campaigns