The Big Payback is right around the corner! Do you have a campaign strategy that will guarantee fundraising success?
When it comes to compelling messaging, you’ve likely heard that content is king. It still is, particularly when it’s relatable, inclusive, and effective. In this session, participants will explore a variety of content development methods that they will then outline in a content calendar that can be used for The Big Payback. You will leave with a content plan and fundraising tools for implementation, and there will be devoted time to develop content as well.
Participants can attend this session on its own or build on the Intro to The Big Payback Campaign Marketing and Fundraising course. Attendees are strongly encouraged to bring a laptop and team members to work through their plan together.
Topics Addressed: marketing planning, social media, content development / storytelling
Course Level: beginner / intermediate
Who should attend: marketing, communications, pr, development leaders, executive directors, or board volunteers that support marketing initiatives
Method of Facilitation: hands-on, individual and group presentation, discussion, interactive
This work will amplify the impact of nonprofits by helping participants:
•Produce written, photo, and/or video content for big Payback
•Navigate hacks and resources to develop content that is relatable
•Measure the effectiveness of their campaign
•Understand how to develop content for a variety of audiences
Check out all of The Big Payback workshop offerings at CNM:
Introduction to Campaign Marketing for The Big Payback on February 20.
Develop Your Campaign Content for The Big Payback on March 27.
How to Implement The Big Payback Marketing April 17.