Penelope Burk, President, Cygnus Applied Research, Inc.
Penelope Burk has over forty years of experience in not-for-profit
management, fundraising, and research. A native of Montreal, Canada,
Penelope began her professional career in market research, public
relations and fundraising, becoming known as a “turn-around specialist”
who advocates innovative solutions to improve revenue and institutional
Penelope and her company, Cygnus Applied Research, Inc., are known for
their leading-edge research with donors and their skill in helping
clients adapt their fundraising operations to reflect donors’ changing
needs and preferences.
Penelope’s innovative work, her advocacy for donors, and her passion
for the philanthropic spirit led, in 2003, to the publication of her
second book, Donor-Centered Fundraising. This best-selling text
established her as the industry's foremost authority on fundraising
research, training and strategic planning based on the principles of
Donor-Centered Fundraising. The book is the only statistically-based
research ever published on the effect of meaningful communication on
donor retention and gift value.
Earlier this year, Penelope published Donor-Centered Leadership, which
focuses on making more money by building and sustaining a high
performance staff/volunteer team in fundraising. Informed by five years
of research with 12,000 professional fundraisers, CEOs, Board members
and Donors, Donor-Centered Leadership tackles one of the most
frustrating and costly problems in fundraising (and in business) today
-- the high turnover rate of staff. The book has been hailed as
"timely, transformational and totally essential".
Penelope authors the industry-acclaimed Cygnus Donor Survey that
investigates how donors are changing the ways in which they give and how
fundraisers can raise more money in a rapidly changing marketplace.
Penelope Burk is a highly sought-after educator and public speaker
whose training sessions and forums are widely acclaimed as unique,
engaging and among the most effective in the third sector. She has
written more than sixty seminars, training programs and dramatic plays,
all written specifically for not-for-profit organizations.