Responsible for the overall management, development and implementation of all activities of THA's Marketing and Communications Department. Manages THA marketing and communications staff in the development and implementation of THA’s communications, marketing and public relations efforts. Coordinates and supports the communications needs of all THA departments.
ESSENTIAL FUNCTIONS OF THE JOB: (listed in order of importance) List your principal accountabilities; identify what you do, what end results you are accountable for, and how you measure your success.
1. The ability to adapt to a changing work environment and meet challenges presented throughout the day.
2. In conjunction with THA senior staff, develops the overall THA communications and marketing plan that is consistent with THA goals and objectives and manage staff responsible for its implementation, including member communications, media, advertising, social media and website content and maintenance.
3. Supervise marketing and communication team members.
4. Establish and maintain relationships with state and local media, including with relevant reporters.
5. Develop, review drafts and approve content for THA publications and related materials.
6. Work with the Education Department and other senior leaders and engage marketing and communications staff as needed to develop the theme and supporting materials for THA events and meetings, including, but not limited to, Summer Conference, Annual Meeting, Small and Rural Conference and smaller workshops and special events or industry promotions and to implement marketing strategy for those events.
7. Supervise in-house and contracted graphic design professionals to support communications work and activity as needed.
8. Coordinate with Government Affairs Department on development of messaging and communications strategy related to legislative and policy priorities.
9. Develop and manage budget for the Marketing and Communications Department.
10. Participate in the THA Board of Directors meetings, providing information and advice on specific issues of concern to members as appropriate.
11. Provide advice and counsel to THA members and seek input from THA members on issues and topics related to communications and marketing.
12. Develop communications policies to ensure that each department’s communications needs are effectively met.
13. Supervise development and execution of THA’s social media strategy to maximize exposure for the association and its members on public platforms.
14. Must be available for out of town travel approximately 5 percent of the time, be able to drive an automobile and maintain a valid driver’s license.
15. Must be available in the office during regular office hours unless job responsibilities require being at another location.
End results and measurements of success:
· Meet THA’s corporate and division goals.
· Meet member expectations by anticipating and meeting their needs.
· Implement effective campaigns to present a positive image for Tennessee hospitals.
· Maintain a positive relationship with THA members and be a valuable resource for them.
· Effectively communicate THA’s message to key audiences, including members, government and elected officials and the public.
· Develop and maintain a positive working environment for staff through team efforts that focus on a common goal.
· Develop and maintain a positive working relationship with THA departments by meeting their communications needs.
· Maintain positive working relationships with THA’s various committees, councils and board members.
· Effectively work with THA staff to help them meet personal as well as THA goals.
Skills Required to Perform the Duties of the Job:
1. The ability to understand hospital issues/financing/priorities and develop clear communication materials to promote hospitals.
2. The ability to think strategically and anticipate unforeseen issues.
3. The ability to quickly respond to unexpected issues.
4. The ability to lead and manage a diverse team of individuals towards a common goal.
5. The ability to successfully juggle a wide-range of issues.
6. The willingness to be available at any time to respond to any issues that arise.
7. Strong communication skills, both written and oral.
8. Must be a team player and consensus builder.
9. The ability to make effective presentations to large groups.
10. The ability to take complicated issues and present them in a concise, easily understood manner in both written and oral communications.
11. The ability to identify the appropriate staff to involve when developing communications and to facilitate effective discussions to ensure a complete understanding of the issues and development of accurate and timely communications.
12. Must be adept at problem solving.
13. Must be able to identify appropriate new technologies to incorporate in marketing, communications and public relations efforts.
Educational and Experience Requirements Needed to Perform the Duties of the Job:
1. Bachelor’s degree required.
2. A minimum of 4 years’ experience in communications is required.
3. Experience leading teams is required.
4. Understanding and familiarity with social media platforms, graphic design, website development and video production is helpful.
ORGANIZATIONAL STRUCTURE: (Positions reporting directly to you, if any, and their areas of responsibility)
1. Senior Director of Communications: Assists the vice president of marketing and communications in coordinating THA communications activities. Responsible for membership communications, including website content, newsletters, and annual reports. Assists in communicating weekly legislative activity updates to members. Is also responsible for other written materials, including script and/or speech writing, and advertising. In addition, manages distribution of news clippings daily to members and staff. Develops and oversees THA's PAC campaign.
2. Senior Director Marketing and Brand Communication: Assists the VP of Marketing and Communication in creation and maintenance of the company’s marketing and branding efforts as well as implementation of the Hospital Image Campaign. Utilizing extensive knowledge of the services of the Tennessee Hospital Association, the Senior Director of Marketing and Brand Communication assists in the creation of the company’s annual marketing plan, monitors usage of the company’s brand across multiple channels, oversees the design and production of diverse marketing materials, designs social media campaigns, oversees website integrity, provides research and analysis to support senior executive strategic planning and manages relationships with external marketing agencies and vendors. In addition, this position is responsible for creating and overseeing implementation of the marketing and branding of THA’s subsidiaries and developing and guiding their marketing liaisons for: The Tennessee Center for Patient Safety, THA Center for Innovative Solutions, and the Tennessee Center for Health Workforce Development.
3. Director of Public Relations: This position works directly with the vice president of marketing and communications (VP) in the development and execution of PR programs and overall PR strategy, goals and messaging for the Association. This role coordinates day-to-day communications and public relations efforts, including developing, executing and managing a media relations program (both earned and paid), including pitch creation, media research, targeting, and outreach to increase value of THA membership, maximize member engagement and satisfaction, as well as elevate the profile of Tennessee hospitals.
4. Director, Digital Media and Design: Under the supervision of the Vice President of Marketing and Communications, the director of digital media and design’s primary responsibilities are design (including original design) of marketing materials, publications, eblasts and email templates and serving as THA.com webmaster. The director works with team members to implement initiatives identified in the THA marketing, communications and social media plans.
5. Executive Assistant: Reports to the vice president of marketing and communications and provides administrative support to the department, which includes, but is not limited to, taking minutes, scheduling, making travel arrangements, meeting logistics, maintaining records and distributing communications.
THIS COMPANY RESERVES THE RIGHT TO MODIFY, INTERPRET, OR APPLY THIS JOB DESCRIPTION IN ANY WAY THE COMPANY DESIRES. THIS JOB DESCRIPTION IN NO WAY IMPLIES THAT THESE ARE THE ONLY DUTIES, INCLUDING ESSENTIAL DUTIES, TO BE PERFORMED BY THE EMPLOYEE OCCUPYING THIS POSITION. THIS JOB DESCRIPTION IS NOT AN EMPLOYMENT CONTRACT, IMPLIED OR OTHERWISE. THE EMPLOYMENT RELATIONSHIP REMAINS “AT-WILL.” THE AFOREMENTIONED JOB REQUIREMENTS ARE SUBJECT TO CHANGE TO REASONABLY ACCOMMODATE QUALIFIED DISABLED INDIVIDUALS.
Equal Employment Opportunity Statement
The Tennessee Hospital Association (THA) is an equal opportunity employer and does not discriminate against applicants or employees on the basis of race; color; creed; religion; sex; age; national origin; citizenship status; ancestry; pregnancy; sexual orientation; gender identity or expression; genetic information; or past, present or future membership in a U. S. Uniformed Service. In addition, THA does not discriminate against qualified individuals with physical, visual or mental disabilities. Also, THA does not discriminate against employees or applicants who inquire about, discuss or disclose their compensation or the compensation of other employees or applicants, however, an exception exists where the employee or applicant makes the disclosure based on information obtained in the course of performing their essential job functions.